With more and more companies using custom exhibition stands to grab customer attention, the exhibition preparation is now a big challenge. This article discusses upon on how there is no better method of grabbing attention than the first occasion, and a well-designed exhibition stand just does that.
The way to draw in the Right Audience with Your Custom Exhibition Booth
Be Noticed on the Scene.
Thousands of exhibition booths at many trade shows look for the interest of one potential customer. Neither the prospect nor advertisers benefit from this reality. Plenty of prospects take promotional materials and effort as distractions into their daily lives. Some develop ad blindness-preferring to ignore ads whenever they see one.
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something unusual. This is when custom made exhibition booths come in.
Know your clients, know your business, the competition and the reasons why you have chosen to exhibit at a particular exhibition stand. It is vital that you are able to convey this data to your exhibition stand contractor as part of your brief in a concise manner and that often means thinking about who you are looking to specifically target at your next show in much more detail.
Who is attending the show? What are the potential types of visitor you want to avoid? Who do you want to visit your stand? Make sure you will select a professional exhibition stand contractor and he is aware of all of these factors. Your customer identification should constantly inform your on-going discussions with your designer. Its an old cliche but its never truer then when working together on a design, communication is absolutely key.
Preparing exhibition stand
Your exhibition stand should bear your brand name, logo and tagline.
Other than the graphics and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
There are factors that you must take into consideration first before you finalize your designs for your exhibition stands. You need to seriously take into account the various elements that you want to have in your stand. These elements have to be interesting and popular with your audience. Other than the visuals and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
Various trends have grown to be popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials.
Regardless if you are trying to improve your brand value, raise awareness about new products or service or perhaps interested in meeting more prospective business partners, design your stand in accordance with your goals.
Graphic quality matters.
Active business, what may match today, may not be applicable tomorrow, should change the merchandise mix will need to change layout attempt to design exhibition stands with max flexibility.
Product and Service Demonstration
A clear purpose of sections in your stand will help you manage your exhibition stand far better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini-lobby and space-saving chairs. Furthermore, it pays to possess a cloaked area for your salespeople to keep their things and to rest every once in a while.