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Tailor made – useful tips in creating innovative custom built booths

Setting up approaches for a bespoke display stand.
In order to be noticeable, you need to be unique in offering your products and services. A unique bespoke exhibition stands presentation is sure to turn heads. Everyday consumers are flooded with a different marketing message that is why if you want to build awareness you have to be distinct from the rest. And one guaranteed way to reach this end is to carefully choose the design of your custom-built exhibition stand.

 

The appearance of the exhibition stand should be custom built and emulate the corporate identity of the company. A very important factor you must remember in choosing an exhibition stand design is consistency. The colors, graphics, and texts should be thoroughly considered to ensure that a bespoke booth will meet the industry-related presentation and attract prospective customers. The booth should be an element that stirs up the interest of the trade show visitors. See to it that it is clear to the customers what products and services that are supplied. The booth needs to have proper lighting. You can also use multimedia to generate a custom-built exhibition stand more interesting to your potential clients.


The booth interior is also a
substantial part of successful exhibition marketing because designing a modern bespoke exhibition stand has an effect on the revenue and image of the exhibiting company. Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings, and accessories to enrich the design of the interior. The main purpose is to create an attractive environment and to enhance the demonstration of the presented products and services. To create a distinctive image should be the main task because such an image will create a brand recognition which will be immediately perceived by the potential customers.

An attractively developed custom built exhibition booth not only functions well but it creates a mood or even a feeling and shows off the personality of the company that exhibits. It’s attention to these three important ingredients – function, corporate identity, that ensures exhibition success.