The target budget helps the stand builder to stay inside the budget and provide the best solution for the available amount. The color mix is important, with the information how the space should be divided. Depending on the exhibition targets, a closer design with meeting rooms and VIP areas is more favorable for negotiations or enhancing already existing customer relationships. For newcomers or companies launching a new produtcs an open space can reach their exhibition targets. The exhibition target is a key informaytion for a professional exhibition stand provider to develop the right concept.